HFTP News
July 13, 20204 min read

HFTP Pivots In-person Events to Cyber HITEC

Attendee safety concerns, global travel restrictions and uncertain guidance drive decision to transition from in-person to virtual event. The online programwill become available on October 27, 2020 and run for one month

Information Technology Events & Conferences Lodging Industry

Hospitality Financial and Technology Professionals (HFTP®) announced today that October's "Best of HFTP" in-person events will pivot to the virtual "Cyber HITEC." The in-person events, which included HITEC San Antonio, HFTP Annual Convention and Club Forum, were scheduled for October 26-29, 2020 in San Antonio, Texas, USA. In response to the continued health safety concerns and travel restrictions related to the current pandemic, the HFTP Global Board of Directors, has determined it is best to switch gears and concentrate efforts on a virtual program. It is making this decision well-ahead of time to allow participants, exhibitors, stakeholders and co-located event organizers to plan accordingly.

"Health and safety have always been our top priority and continued uncertainty around the COVID 19 pandemic makes it prudent to forgo the in-person events ahead of critical deadlines for both attendees and exhibitors planning to participate," said HFTP CEO Frank Wolfe, CAE, FIH. "We arrived at this decision thoughtfully after hearing from many sources including our exhibitors and attendees who shared industry concerns."

Cyber HITEC will run October 27 through November 25, 2020. In addition to world class education sessions addressing crucial topics, it will feature keynote presentations, a networking lounge and a marketplace with hundreds of the world's best technology providers. To provide the best possible options to the industry, the HFTP Annual Convention will also be held under the Cyber HITEC banner and attendees will have the opportunity to attend education sessions for both events.

"We are excited to leverage emerging hospitality technologies to bring a first-rate online HITEC event to the industry," said Professor Justin Taillon, MBA, PhD, CHIA, CHTP, Chair of the HITEC San Antonio Advisory Council. "With Cyber HITEC, we will be able to do things we have not done in the past. It will prove to be an excellent experience for attendees!"

At the same time, HSMAI and its Revenue Optimization Advisory Board are developing a new, innovative, interactive format to deliver the learning, networking and best practices sharing that usually takes place face-to-face annually at the co-located ROC. HSMAI's partners will be included in Cyber HITEC and HSMAI attendees will be able to participate in Cyber HITEC. Monitor https://roc.hsmai.org/ as details are announced.

HFTP's "invitation only" Club Forum will be held virtually on Monday, October 26. This event features topics presented by, and for, club finance professionals representing some of the finest clubs in the world.

Information about credits, registration for Cyber HITEC and invitations for the Club Forum will be distributed as soon as possible but, no later than July 25, 2020. Please check www.hftp.org and www.hitec.org for the latest information.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific Pineapplesearch.com® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit www.hftp.org. For the latest news, visit the HFTP News page at news.hftp.org and the HFTP Connect blog at blog.hftp.org.

HFTP

7301 Ranch Rd 620 N, Ste 155-193
Austin, TX 78726-4537
United States

Phone: 1 (512) 249-5333
www.hftp.org