SiteMinder: Top Hotel Booking Revenue Makers Of 2019 Show No Stopping Of Direct Channel, Key Players

12 February 2020
  • SiteMinder: top hotel booking revenue makers of 2019 show no stopping of direct channel, key players

SiteMinder

SiteMinder, the global hotel industry's leading guest acquisition platform, today reveals its annual lists of the distribution channels that brought the highest booking revenue to hotels over the past year. Varying across 20 of the world's top tourism destinations, the lists reveal the fast-growing successes of both direct booking strategies for hotels and the growth strategies of the travel industry's consolidation-hungry giants.

Within 14 of the 20 tourism destinations, direct bookings—gained via a hotel's website—either climbed the list from the previous year or maintained their position among the top five spots. The sustained growth of the direct channel was matched only by that of Asia-headquartered Agoda, which made leaps across the EMEA region.

Other major findings included:

  • The debut of Airbnb in six markets within Europe, Africa and the Americas, less than two years after launching its first global hotel technology partnership with SiteMinder to support traditional hospitality providers.
  • The addition of Trip.com in another European market—Italy—alongside France, where the Chinese powerhouse made its western debut last year.
  • The appearance of WebBeds brands JacTravel, totalstay, Destinations of the World and Sunhotels in half of this year's top 12 lists.
  • The re-entry of Australia-headquartered Flight Centre Travel Group in the country's top 12, after four years. The company's diversification and acquisition strategy in recent years is proving to have a strong impact in the merging world of travel management, having also made the list in South Africa for the first time.
  • The debut of Lastminute.com in two markets within EMEA, proving the continued rise of spontaneous decision-making among today's consumers.

SiteMinder's senior director of global demand partnerships, James Bishop, says, "It's exciting to reflect on this data each year and on the trends that we see in core tourism markets around the world. The swift rise of Airbnb in many markets, for example, is evidence of the hotel industry's openness to adopting Airbnb as a partner and the benefits they are seeing from selling an experience, not simply a room. It is also evidence that Airbnb users no longer just look for homestays and spare spaces."

"Encouragingly, direct online reservations continue to contribute strongly to hotel revenue globally, with hotel websites remaining among the top four channels in the majority of markets and, in many instances, jumping up the ranks. It is clear that hoteliers are actively seeking to drive direct bookings, through greater knowledge and innovation, as well as investments in metasearch. We are also seeing technology providers supporting this appetite by adding professional services to their direct booking offerings, effectively acting as digital marketing agencies for hotels."

The top 12 hotel booking channels in 2019, based on total gross revenue made for SiteMinder's customers, were:

Australia

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. Global distribution systems
  5. Agoda
  6. Jetstar/Hooroo/Qantas
  7. AOT Group
  8. Hotelbeds
  9. Lido
  10. Flight Centre Travel Group
  11. Hostelworld Group
  12. need it now.

France

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. Hotelbeds
  5. HRS - Hotel Reservation Service
  6. Agoda
  7. Global distribution systems
  8. Hostelworld Group
  9. Infinite Hotel
  10. Trip.com
  11. Airbnb
  12. totalstay by WebBeds.

Germany

  1. Booking.com
  2. Expedia Group
  3. HRS - Hotel Reservation Service
  4. Hotel websites (direct bookings)
  5. Hotelbeds
  6. Global distribution systems
  7. Agoda
  8. Hostelworld Group
  9. Kurzurlaub.de
  10. Tomas Travel
  11. Sunhotels by WebBeds
  12. totalstay by WebBeds.

Mexico

  1. Expedia Group
  2. Booking.com
  3. Hotel websites (direct bookings)
  4. Hotelbeds
  5. Despegar.com
  6. BestDay.com
  7. PriceTravel
  8. Global distribution systems
  9. Airbnb
  10. Mr & Mrs Smith
  11. Agoda
  12. Tablet Hotels.

Spain

  1. Booking.com
  2. Hotel websites (direct bookings)
  3. Expedia Group
  4. Hotelbeds
  5. Global distribution systems
  6. World 2 Meet
  7. Agoda
  8. Jet2holidays
  9. Hotusa
  10. HRS - Hotel Reservation Service
  11. Welcomebeds
  12. On the Beach.

Thailand

  1. Booking.com
  2. Agoda
  3. Expedia Group
  4. Hotel websites (direct bookings)
  5. Hotelbeds
  6. Trip.com
  7. Traveloka
  8. Goibibo
  9. Fusion Holidays
  10. Global distribution systems
  11. Flight Centre Travel Group
  12. Destinations of the World by WebBeds.

UK

  1. Booking.com
  2. Expedia Group
  3. Hotel websites (direct bookings)
  4. Global distribution systems
  5. Agoda
  6. Hotelbeds
  7. HRS - Hotel Reservation Service
  8. Hostelworld Group
  9. Sunhotels by WebBeds
  10. LateRooms.com
  11. Mr & Mrs Smith
  12. Lastminute.com

USA

  1. Expedia Group
  2. Booking.com
  3. Hotel websites (direct bookings)
  4. Agoda
  5. Hotelbeds
  6. Global distribution systems
  7. Airbnb
  8. HotelTonight
  9. Hostelworld Group
  10. Hotusa
  11. Getaroom.com
  12. Hotwire.

SiteMinder's platform processed 105 million online hotel bookings for travellers in 2019 to bring its 35,000 hotel customers a total of US$35 billion in revenue.

Click here to view more of 2019's top 12 lists, and here if you are a hotel wanting more from your booking channels.

SiteMinder: Top Hotel Booking Revenue Makers Of 2019 Show No Stopping Of Direct Channel, Key Players

About SiteMinder

In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry's leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It's this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit www.siteminder.com.

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Maria Cricchiola

Director of Brand Communications & PR
Phone: +61 410 233 735
maria.cricchiola@siteminder.com