IDS Next Extends Agreement with Puzzle Partner for Exclusive Agency of Record Representation

B2B hospitality and travel technology marketing agency will continue to promote IDS Next’s story and increase global market share

21 November 2019

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Puzzle Partner, the most trusted B2B travel and hospitality technology marketing firm announced today that it will continue as Agency of Record for IDS Next.

As part of the renewal agreement, Puzzle Partner will drive growth for IDS Next in the emerging markets through content development, strategy and public relations initiatives.

"As a market leader with a global outlook, IDS Next has been tackling operational friction points and assisting hotels to increase revenues, optimize operations and provide the ultimate guest experience utilizing their technology for decades," said Puzzle Partner President and Co-Founder, Alan Young. "We're thrilled to continue collaborating with Binu and his team because, like us, they are committed to propelling our industry into the future."

With the burst in popularity of travel into emerging markets, IDS Next is positioned as the hotel industry's first choice in technology solutions for Asia, Africa, and the Middle East. They have been solving inefficiencies in the hospitality industry for hotels in all market segments, be it an enterprise or single property. Their line of innovative solutions includes all in one hotel management software, restaurant management software, central reservations, distribution, and mobile-first cloud solutions that focus on the guests.

"With their proven expertise and knowledge, as well as deep industry connections, Puzzle Partner understands the complexities that are inherent in our business," explains Binu Mathews, CEO of IDS Next. "Our goal is to share our story and the successes of the hotel clients that we've helped exceed their operational and guest engagement objectives. We are very confident that this relationship will continue to help us cut through the 'sea of sameness' that has arisen in hospitality technology, supporting our transformation as a company, and providing us with new ways to connect with our audience while generating new opportunities."

Puzzle Partner supports customer growth journeys by integrating a combination of services to better engage with target B2B decision-makers while offering the relationships, influence and personalized service of a boutique agency. With service offerings in media relations, creative services, thought-leadership, and market research, the agency continually places its clients at the forefront of national and industry trends.

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About Puzzle Partner

Puzzle Partner Ltd. is a boutique marketing agency focused exclusively on complex B2B initiatives for the travel and hospitality technology industry. We are experts at combining strategy and tactical execution in a way that doesn't just maximize a company's potential; it redefines it. By delivering influential content, marketing services, and public relations rooted in the skills of our team and tested through real-world experience, we help our clients gain visibility, raise their profile and ultimately increase their sales revenues. We incorporate a holistic blend of paid, earned and owned media, along with creative services, into an integrated communications strategy to drive brand awareness ahead of competitors and deliver impactful business results.

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Puzzle Partner Ltd.

157 Cumming Drive
Barrie, ON L4N 0C8
Phone: 1-705-718-5153

Lama Kanj

Public Relations Manager