Industry News
October 17, 20193 min read

Major enhancements to Guestfolio CRM: Advanced guest profile management

Guestfolio CRM | Intuitive marketing automation and guest intelligence for boutique and independent hotels

Property Technology CRM & Loyalty

Guest profiles are the heart of personalization and stellar service. That's why we're pumped to share that the latest release of Guestfolio CRM is packed with an enhanced set of abilities for guest profile management, allowing you to master your database and serve clients more intelligently and faster.

These enhancements give your hotel the power to better manage and target current and potential guests, while providing a more personalized experience on-site.

We will begin the rollout of these new features on October 15, turning them on for all customers across the next week or so. If you'd like to try out the new Profiles sooner, you can request priority by reaching out to your Guestfolio account manager.

We hope you love this enhancement. Stay tuned for more new Guestfolio CRM features on the horizon!

So, here's what's new in Guestfolio CRM:

  • Use the improved index to locate a profile faster and easier with the new ability to sort by first name, last name, email, reservations, total lifetime revenue and subscriber sending status.
  • Edit guest profiles directly in Guestfolio CRM, making it easier for you to update key guest data such as name, email address and location.
  • Create new guest profiles on the fly
  • Designate a profile as a Lead Profile to easily target the correct guest profile when multiple profiles share the same email address.
  • Keep your guest database organized and fresh with the ability to delete profiles.

Find profiles quickly in the improved index

 — Source: Cendyn™ — Source: Cendyn™

Create new profiles, edit and delete existing profiles

 — Source: Cendyn™ — Source: Cendyn™

Select a profile as a Lead Profile

 — Source: Cendyn™ — Source: Cendyn™

Find out more at Guestfolio CRM

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 32,000 customers worldwide in more than 150 countries - including brands such as Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Highgate, TFE Hotels, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group - generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

To find out more, visit cendyn.com.

Cendyn™

980 N. Federal Highway, Suite 312
Boca Raton, FL 33432
United States

Phone: +1-561-515-6276
[email protected]
www.cendyn.com