Announcing Felix Laboy as Executive Chairman of NextGuest

NextGuest introduces its new Executive Chairman, Felix Laboy.

21 May 2019
nextguest digital HEBS Digital

NextGuest announces Felix Laboy as its new Executive Chairman with the overarching goals of continuing to drive innovation, developing new subsidiary divisions, and positioning NextGuest for future success.

Announcing Felix Laboy as Executive Chairman of NextGuest

Laboy comes to NextGuest with a wealth of experience, having served over 30 years in a wide range of leadership positions across the hospitality, travel, and technology industries. He recently served as Founder and CEO of Encore Hospitality Solutions, a digital consulting firm, prior to which he was CEO of WayBlazer, the world's first artificial-intelligence company for travel. Laboy was the founding President of Sabre Hospitality Solutions, one of the largest hotel technology providers in the world. Laboy also served as CEO and Co-founder of E-site Marketing, a leading digital marketing firm focused exclusively on the hospitality industry, founded in 1999 and sold to Sabre Holdings in 2007.

Laboy's career in the hospitality sector started when he was 13 years old. He began by working in hotels and later attended the School of Hotel Administration at Cornell University. His career took him to companies such as Ritz Carlton Hotels & Resorts, Four Seasons Hotels, and the Puerto Rico Convention Bureau.

"I'm excited about the future of NextGuest," said Laboy. "We are creating a company that is valued in the marketplace as an integral partner for hotels — that uses technology to help them solve problems, generate revenue, and increase brand loyalty."

With the addition of Laboy to drive leadership across organizations, NextGuest is well equipped to fulfill and execute the long-term strategy of delivering high-level service and technology to the hospitality industry.

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NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency's smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. | (800) 649-5076 |

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NextGuest (formerly HEBS Digital)

One Penn Plaza 48th Fl
New York, NY 10119
United States
Tollfree: 800-649-5076
Phone: 212-752-8186