With 18 individual properties throughout New Zealand, Heritage worked with HEBS Digital to launch a new, multi-property website on the smartCMS platform, allowing for full control of each sites content in one place. Users can now access the Destinations page, where theyll find an interactive map and details on cities and regions each property is located. With a custom Venue Showcase, all relevant information for event planners is easily accessible. These features and more create an improved, seamless user experience for all types of website visitors.
Were delighted to launch our new website. Heritage Hotels now has leading-edge digital technology to encourage direct bookings. The HEBS Digital content management system is user-friendly for our marketing team, and our team was very efficient in creating the new website that encompasses our 18 properties as well as the overarching brand, says Graham Yan, Chief Executive of Heritage & CityLife Hotels and Heritage Collection.
Innovative functionality in the HEBS solution allows reservation recovery, where a booking may not have occurred. The abandonment application solution and Heritages marketing program are 100% focused on delivering strong growth in direct bookings for Heritages properties. Over the next few months, we are rolling out our new rewards program and on-property guest portals, as part of our focus on T.H.E. Heritage Experience ensuring guest are recognized as well as experiencing a user-friendly engagement when on the Heritage Hotels website, adds Graham Yan.
Explore this project by visiting the new Heritage Hotels website.
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Content Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry's first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital's consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or email@example.com.
Marketing Manager, HEBS Digital
Phone: (212) 752-9425