16 October 2018

Upcoming HFTP Webinars: Fall 2018

  • HFTP Webinar Schedule: August 2018HFTP Webinar Schedule: August 2018

Do not miss the following upcoming HFTP webinars. Click here to visit the HFTP webinar web page, and register for the webinars listed below.

November 12, 2018

"Artificial Intelligence and Big Data for the Hospitality Industry"

  • What: HFTP online webinar
  • When: 9:00 - 10:00 p.m. CST on November 12
  • Who: presented by Kanishka Agiwal, head of IBM's travel and transportation industry for India/South Asia and a member of the IBM Industry Academy
  • About: Artificial Intelligence (AI) is the most important general-purpose technology of this era. It has boundless potential across the travel and hospitality industry, and we are just beginning to see the possibilities that take the guest experience to a whole new level. In this session, understand the different types of data and how the way data is captured is changing; why traditional systems must adapt with these changes; how AI transforms the customer experience; and explore use cases to help you ideate for your own organization.

November 13, 2018

"Artificial Intelligence and Big Data for the Hospitality Industry"

  • What: HFTP online webinar
  • When: 11:00 a.m. - 12:00 p.m. HKT on November 13
  • Who: presented by Kanishka Agiwal, head of IBM's travel and transportation industry for India/South Asia and a member of the IBM Industry Academy
  • About: Artificial Intelligence (AI) is the most important general-purpose technology of this era. It has boundless potential across the travel and hospitality industry, and we are just beginning to see the possibilities that take the guest experience to a whole new level. In this session, understand the different types of data and how the way data is captured is changing; why traditional systems must adapt with these changes; how AI transforms the customer experience; and explore use cases to help you ideate for your own organization.

"Mapping the Travel Journey of the Chinese Tourist"

  • What: HFTP online webinar
  • When: 9:00 PM - 10:00 PM CST on November 13
  • Who: presented by Charlene Ree, managing director at BiddingX -- an award-winning marketing technology platform that uses performance-driven AI algorithms to empower global marketers' advertising in China. She has over 15 years of digital media and advertising experience.
  • About: Chinese tourists account for more than one-fifth of all global tourism spending. A better understanding of the Chinese tourist's travel journey will enable brand marketers to more easily and effectively map out their marketing/advertising direction. This webinar will guide the travel industry professional through this journey, sharing practical strategies and related case studies along the way. Understand the mindset and behaviors of the Chinese tourist; explore the four main stages of their travel journey; and examine strategies to connect across each stage.

November 14, 2018

"Mapping the Travel Journey of the Chinese Tourist"

  • What: HFTP online webinar
  • When: 11:00 AM - 12:00 PM HKT on November 14
  • Who: presented by Charlene Ree, managing director at BiddingX -- an award-winning marketing technology platform that uses performance-driven AI algorithms to empower global marketers' advertising in China. She has over 15 years of digital media and advertising experience.
  • About: Chinese tourists account for more than one-fifth of all global tourism spending. A better understanding of the Chinese tourist's travel journey will enable brand marketers to more easily and effectively map out their marketing/advertising direction. This webinar will guide the travel industry professional through this journey, sharing practical strategies and related case studies along the way. Understand the mindset and behaviors of the Chinese tourist; explore the four main stages of their travel journey; and examine strategies to connect across each stage.

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