Hospitality industry expansion is being fueled by alternatives

By Prakash Shukla - Managing Partner with seed firm Solarex LLC

28 December 2016

The hospitality industry is undergoing seismic changes with consolidation and disruption. Prakash Shukla believes the industry is at a crossroads of significant disruptive changes, being driven by new business models and technology. He outlines the macro environment driving the industry, some recent transactions and then possible opportunities particularly in hospitality space. Clearly, before asset allocation, one needs to have deep domain expertise, he believes. It is only then that one can identify opportunities where new processes, models, technologies can be used to access new markets, inculcate efficiencies, or create a complete new paradigm shifts.

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Hospitality Financial and Technology Professionals (HFTP)

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Prakash Shukla

Prakash Shukla is a seasoned professional with over 25 years of general management, finance, technology and entrepreneurial experience. Prakash is a managing partner with Solarex LLC (family office). Before that he was a partner with  HGM Asset Management (PE fund) and was a 2013 Advanced Leadership Fellow at Harvard University. He served as Senior Vice President and CIO of TAJ Group of Hotels from 1999-2012. With a background in some of the industry's most venerable corporations – Unisys/Sperry and IBM Research Labs – Prakash has innovated and provided solutions for numerous corporations and financial institutions such as Morgan Stanley, Goldman Sachs, Citigroup, Paine Webber and Solomon Smith Barney. In addition, he was an early investor and/or board member of Speech&Software Technologies (a Tata promoted company), TravelGuru, a Sequoia funded India centric travel portal sold to Travelocity. Early investor in Transerv, base of the pyramid payment solution provider. Prakash also formulated and launched base of pyramid hotel chain Ginger Hotels (100% subsidiary of the Taj) in consultation with CK Prahalad. Launched MangoTree PE fund seeded by the Tata Group. Served on HTNG board and is now Advisory Board Member. Prakash was inducted into  HFTP Technology Hall of Fame for his contributions to hospitality industry.  He also served on Microsoft Hospitality Advisory Board.

Eliza Selig

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